Google Analytics is a web analytics tool provided by Google. It helps website owners and marketers track and analyze various aspects of website performance and user behavior. By providing valuable insights and data, it enables users to improve website performance, optimize marketing strategies, and enhance user experiences.
Key Features of Google Analytics:
- Website Traffic Analysis: Google Analytics tracks and reports website traffic, including the number of visitors, page views, and traffic sources (such as organic search, referral links, social media, etc.). It also provides real-time data on current website activity.
- Audience Analysis: Gain insights into your website visitors’ demographics and interests. Understand their age, gender, location, and other characteristics to tailor your marketing efforts accordingly.
- Behavior Analysis: Track user behavior on your website, including pages visited, time spent per page, and actions taken (such as button clicks or form submissions). Identify popular pages, optimize user flows, and improve conversion rates.
- Conversion Tracking: Set up and measure conversion goals, such as purchases, sign-ups, or form submissions. Analyze conversion rates, funnels, and user paths to optimize your website’s performance.
- E-commerce Tracking: If you have an online store, utilize e-commerce tracking features to analyze sales performance, revenue, average order value, and other relevant metrics.
- Customization and Reporting: Customize reports, create segments, and track events or specific interactions on your website. These customization options help you obtain precise insights based on your specific business goals.
Google Analytics is widely used by businesses of all sizes to measure and optimize their online presence. It offers both free and premium versions, with the free version providing comprehensive analytics capabilities for most small to medium-sized websites.
How to Setup Create Google Analytics Account in 2023
Here is the step by step guide of setting up google analytics for your WordPress website.
Search for the Keyword “Google Analytics on the google” or directly visit this link: https://analytics.google.com/analytics/web/#/
Click on start measuring
Analytics Dashboard will show you 5 different steps and you need to fill the information in each of these steps carefully
Step 1: Add Account Name and check the check boxes according to your requirements.
Account Name can be any: Business Name, Website Name or anything you want. Once done click on the Next Button.
Step 2: Create a Property: Add Property Name here like your business name.
It also shows an advanced option to create a universal Analytics Property but it is of no use now because Google is discontinuing it from the 1st of July 2023. So just add the property name, select your time zone, currency and click on the next button.
Step 3: Describe your business
Here google will ask you to select your business category and business size, you can select it accordingly.
Step 4: Choose Your Objectives
Just Click on the checkboxes which are important for you. (Purpose of using google analytics)
Once you click on create, a popup will appear as shown below:
Tick the checkbox and click on I Accept.
Step 5: Start Collecting Data
Click on the Web as we are setting up for a website, all options are the same till here even if you are setting google analytics for Android App or an IOS App.
Once you click on Web Tab a popup will appear as shown below.
Add Website URL and Stream Name then click on Create Stream
Step 6: Once Stream is Created click on View Tag Options.
Here it will ask us to install Google Tag into your website, you can use Sitekit Plugin, MonsterInsights Plugin, any third party plugin or even can add the code manually.
In this blog we will be adding the analytics code manually.
Once you click on install manually it will show you the code, copy the code
Step 7: Login to your WordPress dashboard.
Click on Appearance and Theme File Editor
Step 8: Search for header.php file and open it
Click on Update File and login to your analytics accounts.
Stay on your website and go to Google Analytics Account and check real time users. If the account is not showing any users then wait for few minutes as it may take time to reflect traffic.
Comment Down Below if you face any issue while Creating Google Analytics Account in 2023.
